Hautefly's Look Book S/S 10

Retro Denim: Twenty8Twelve, House of Holland and Ashish





At Hautefly we are loving the distressed denim look. A huge hit on the High Street at the moment- yet remember the attention to detail to break up the monotony. If you aren’t brave enough to team a whole outfit build together- try skinnies, tassle heels and a pastel coloured top. Alternatively wear an over sized distressed shirt with leggings and flats. Perfect.

Hautefly's Look Book S/S 10

Ruffles and Fringing: Erdem, Matthew Williamson, PPQ and Vivienne Westwood







Dame Vivienne in her Red Label collection effortlessly creates an array of characters. Hautefly selected these two pieces as they illustrate how Viv can create an eclectic mix of fabric and textures effortlessly.

Hautefly's Look Book S/S 10

Ruffles and Fringing: Erdem, Matthew Williamson, PPQ and Vivienne Westwood








Hautefly selected these two pieces from PPQ’s collection as it’s bang on trend for this season and for A/W 10 too, a perfect investment piece. Everyone from Alexa to Fearne are wearing the full length skirt. Grab yours now…

Hautefly's Look Book S/S 10

Ruffles and Fringing: Erdem, Matthew Williamson, PPQ and Vivienne Westwood







“For the S/S collection there was a bohemian aesthetic… I wanted to push that further creatively. The embellished jackets were sequins that were hand curled. A lot of work went into the collection to give it a very luxurious feel” - Matthew Williamson

Hautefly's Loook Book S/S 2010

Ruffles and Fringing: Erdem, Matthew Williamson, PPQ and Vivienne Westwood







Everyone and their mum would like to get their hold on Erdem’s beautiful collection which was inspired by Japanese culture, cherry blossoms (and perhaps a sake tipple). The attention to detail is beautiful and teamed with gorgeous floral heels and shades to complete the look.


How would you describe the Erdem woman? “A clever person who probably cares little about seasons, she has a lot of conviction and marches to her own drum.” – Erdem

Hautefly's Look Book S/S 2010

Ibiza Uncovered: Matthew Williamson, Ashish, twenty8twelve







Sienna and Savannah create a more approachable high street look with the S/S 10 collection. With a dose of lilac and monochrome they are both lovely pieces. Spot the difference: bronzed sun kissed skin (check), wavy sea salted hair (check) chunky statement bracelet (check) and flats.

Hautefly's Look Book S/S 10

Ibiza Uncovered: Matthew Williamson, Ashish, twenty8twelve








“The three things which inspired me for the spring/summer 2010 collection were summer vacations, holiday romance and faraway places” – Ashish Gupta