Hip Haute

Close your eyes. Imagine a summer day. Light breeze yet intense heat. ' The concept of the shoot for the s/s 10 collection came from the beauty of the Island'. Shot in Santorini, Greece, the fashion photography really encapsulates the essence of the collection.

The fashion house was inspired by Agnez Dereon, Tina Knowles' mother who's creativity, determination and spirit allowed her to accomplish success as a seamstress in the face of segregation, prejudice and racism in the 1930s American deep south. Two generations later, grand-daughter Honey Bee is the new generation of self- expression and confidence...

The ethos of the House is to fuse celebrity power and design artistry into a brand of global importance... a house of inspiration and aspiration. Hautefly fave's are the Silk Butterfly Print Gown and the Green Silk Watercolour Print Halter Gown worn by Queen B herself. Enjoy...

www.houseofdereon.com