Danielle Noakes


T:@HauteFly10 B: Haute-fly: Fashion Forecasting


Print Journalism trained graduate with work experience as a brand copywriter and freelance fashion writer seeks a work placement opportunity. Accomplishments demonstrated by providing blog, press releases, social media accounts and portfolio of written content.



• Reporting

• Researching

• Interviewing

• Proof-reading

Project Management

• People management

• Project management

• Copywriting and PR for campaigns and press events

Voluntary Work Experience

2010-2011 Olyinka – London Lingerie Brand – Brand Copywriter

• Provided assistance to brand project manager and editorial team to plan, develop and implement marketing and PR strategies for the Lingerie fashion line.

• Researching, producing and distributing press releases to targeted media on brand events and campaigns with Benefit Cosmetics, London Fashion Week at The Valmont Club and Essex Polo.

• Writing copy for upcoming campaigns and look books.

Underbelly London – Freelance Fashion and Arts Writer

• Liaised and contributed to the editorial team with pitch ideas for features, reviews and profile pieces.

• Network with individuals from the media, often via email and telephone.

• Researched, contacted and conducted interviews with London based fashion designers, street artists, graphic designers and project developers.

• Produced and delivered articles ranging from 200-1000 words, which were readable, accurate and interesting to the readership.

• Demonstrated skills in being able to write correct, concise and creative copy to deadline.

Education and Training

University of Gloucestershire 2006-2009

BA (HONS) English Literature and Print Journalism 2:1

Dissertation (1st Class): Crafting of the Literary Word: Literary Journalism

The dissertation focused and deconstructed the term of Literary Journalism, with the main body of the study focusing on the two central literary journalists; Charles Dickens and Hunter S. Thompson. The study essentially looked to how the use of language conveys and captures human experience; critiquing the writing in regard to accuracy, immersion, reportage, structure and voice. Produced to be recognized as an encouraging piece of critical and cross-cultural scholarly research, it was submitted to the peer-reviewed journal Literary Journalism Studies.

• Both a theoretical and practical degree: Explored a wide range of written works from writers such as Shakespeare and Dickens to Zadie Smith and Hunter S. Thompson.

• Gained extensive knowledge of a vast range of literary forms and conventions whilst also being able to read, write and discuss such texts from a range of perspectives.

• Print Journalism allowed for research techniques to be developed, alongside reporting, interviewing, proof-reading and copywriting skills.

• Print Journalism modules included: Copywriting (1st Class), Specialist Writing (2:1), Feature writing (2:1) Media Law and Journalism Ethics (2:1)

Other Experiences

Travel – 2011 Indonesia, India and Nepal

• Experience involved direct communication and understanding of diverse communities, many of which were socially disadvantaged.

• Implemented and managed planning and financial budget, strengthening organisation and independence skills.

• Developed strong negotiation skills and maximized adaptability in many situations.


News Agendas: Online, print and broadcast

Fashion:  Matthew Williamson,Christopher Kane, Charles Anastace
                   Mulberry, Burberry Prorsum
                   Mango, Zara, The Kooples


Pop culture and entertainment news stories

Magazines: Pop, I-D, Vogue, Glamour


Available on request