Press Release: Olyinka launches luxury online Boutique

Press Release
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For Immediate Release
London, August 26, 2010
Olyinka launches luxury online Boutique

The new London lingerie line, Olyinka today launches their luxury online boutique.  The online store enables clientele access to the brand’s signature Lee Lee collection - a range of ready-to-wear pieces made from sensuous soft silks, French frills and delicate ribbon side-ties.  Members will also have exclusive admission to upcoming events and offers, as well as being able to have a voyeuristic peak at forthcoming collections broaching bespoke bridal sets, maternity lingerie - pre and post pregnancy for yummy mummies - alongside special wrap me up treats catered for Christmas. Customers will be able to click on desired designs and be directed to the commerce area with ease.  
The fresh fashion brand has had successful past collaborations with the cosmetic power house Benefit™, Sex and the City II at Anise and The Duke of Essex Polo Event and has forthcoming associations with London Fashion Week (LFW) and the internationally acclaimed 40 Winks boutique hotel. In addition to an imminent style magazine, OlyinkaMag, video exclusives and special fashion photography, clients will also be able to be visually updated to Olyinka’s Facebook, Twitter and YouTube OlyinkaLingerie Channel. With a recent review stating that the high-end, hand-made modern vintage pieces were “definitely one to watch in the future,” it is clear that Olyinka is not a mere womenswear lingerie line, but a lifestyle.
Editor’s Notes:
Olyinka was established in 2009. At the heart of its philosophy is to flatter and accentuate a woman’s figure rather than make her feel ill at ease; we want our clientele to feel confident and comfortable within their bodies. Olyinka lingerie is a brand that encapsulates individuality, style and attitude; decadent pieces that accentuate and flatter and will have you smiling and asking for more.  All pieces are British-made and constructed from rich fabrics, from the finest chiffon and silk to organic cotton. Each garment has been lovingly made and created with the greatest attention to detail, making them ideal for any woman’s boudoir. Not just a lingerie line, it’s a lifestyle.
Creative Team:
Audrey Aiyela- Kuklewski
Mauritzio Bucci

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